Bringing Your Vision To Fruition

Ashanté Wilson
Design Portfolio

I’m Ashante Wilson — a multidisciplinary designer, artist, and founder of For The Fearless Co. With over a decade of experience in both digital and traditional mediums, I specialize in creating bold, strategy-driven design that helps people and brands show up with clarity, confidence, and purpose. My work blends storytelling, cultural context, and visual impact to create pieces that don’t just catch the eye — they build connection.

Whether I’m painting a 30-foot mural or developing a brand identity from scratch, my mission is the same: help others move past fear and create with intention. I work closely with clients to transform ideas into meaningful, lasting visuals that grow alongside their goals.

THE MISSION

At the core of my creative practice is a commitment to delivering bold, strategic design that moves people and brands forward. I specialize in crafting thoughtful, functional visuals that not only look good — but work hard. From brand identity to large-scale artwork, my goal is to help clients push past comfort zones, embrace fearless ideas, and develop lasting creative solutions that stand the test of time. Every project is built on clarity, intention, and a deep respect for storytelling, culture, and growth.

CLIENTS

& MANY MORE

GET TO KNOW ME

BE FEARLESS IN PURSUIT OF WHAT SETS YOUR SOUL ON FIRE

• BE FEARLESS

• FEEL THE FEAR AND DO IT ANYWAY

• DO WHAT SETS YOUR HEART ON FIRE

• FOR THE FEARLESS

BE FEARLESS IN PURSUIT OF WHAT SETS YOUR SOUL ON FIRE • BE FEARLESS • FEEL THE FEAR AND DO IT ANYWAY • DO WHAT SETS YOUR HEART ON FIRE • FOR THE FEARLESS

“Having worked with For The Fearless for the last 4 years on graphic design for Black and Latino Pride Week, I wouldn’t recommend anyone else for comprehensive projects. Ashante values her clients, she takes the time to discuss, and understand, your projects purpose and your desired outcomes. And the design skills do not stop at advertising, they also offer branded design work—Like Hoodies, T-shirts, and hats.

I cannot recommend For The Fearless enough!

-Taje Keanu

“I absolutely love working with Shanie. She was able to bring my vision to life several times. From logos to promotional Items each order was handled with intention and very professional.”

-Danise Wilson

“Shanie created a beautiful logo for our school, which included a depiction of a little girl with a hijab on. One of our students, a little girl who is Bengali, noticed it and screamed “THATS ME” with delight! That moment warmed my heart. Representation is IMPORTANT!”

-Courtney Eaton

PROJECTS DESCRIPTIONS

Stanley Makowski ECC: School Banner

Type: Large-Scale Banner Design (Educational Art)
Client: Stanley Makowski Early Childhood Center
(BPS School #99)
Year: 2025
Tools Used: Procreate / Adobe Illustrator
Description:
Commissioned as a large-format banner to hang in the school, this piece celebrates curiosity and early childhood creativity. The design features diverse students engaging in arts and STEM activities, paired with vibrant bees and honeycomb patterns to symbolize growth, learning, and teamwork. Created to inspire joy and pride in the school community.

Solution Entertainment: Logo Redesign

Type: Brand Refresh / Logo Design
Client: Solution Entertainment
Year: 2025
Tools Used: Procreate, Adobe Illustrator (final vector version recommended)
Description:
The client approached me with an outdated logo that lacked dimension, energy, and visual impact. They wanted something that felt more engaging, professional, and aligned with the creative spirit of their entertainment brand.
I reimagined the visual metaphor — a bubbling beaker — with bold custom illustration, dynamic motion, and rich gradients. The final mark brings music, theater, and performance to life while still maintaining brand consistency.
This before-and-after shows the value of strategic design: taking a decent idea and transforming it into a high-functioning, high-appeal brand asset ready for use across digital, print, and merch platforms.

Charter School of Inquiry: Logo

Type: Logo / Brand Identity
Client: Charter School of Inquiry
Year: 2023
Tools Used: Adobe Illustrator / Procreate
Description:
This logo refresh for a culturally responsive charter school incorporates Afrocentric color theory and custom character illustrations representing the student population. Designed for adaptability across print, apparel, signage, and digital, the branding aims to reflect the school’s mission: inquiry-based learning rooted in representation, equity, and excellence.

Cold Narly Generation

Role: In-House Graphic Designer (Contracted)
Services Provided: Branding · Print Design · Digital Design · Layout · Art Direction
Years Active: 2023–Present

As Cold Narly Generation’s in-house (contracted) graphic designer, I’ve had the opportunity to develop and lead creative direction across multiple platforms and mediums. Cold Narly is a youth-based creative arts organization that provides music, media, and mentorship programming for students in Buffalo, NY. My work supports their mission by helping them show up professionally, powerfully, and with cultural authenticity in every space they occupy.

Key Projects

Annual Yearbook Design

Designed and produced a 100+ page full-color yearbook highlighting student achievements, program features, and visual storytelling
Managed layout, typography, image editing, and final print prep
Delivered a professional-grade printed piece used in events, family distribution, and donor engagement

Hiring & Recruitment Flyers

Created multiple campaigns to attract youth instructors, engineers, and creatives
Designed for both digital and print distribution with QR integration
Used bold color palettes and movement-based design to reflect the energy of Cold Narly’s creative culture

Event Materials & Merch

Designed flyers, signage, performance posters, and t-shirt graphics for events like community showcases, beat battles, and fundraisers
Collaborated with Cold Narly staff to develop visuals that reflected each event's theme while maintaining brand consistency

Digital Assets & Presentation Decks

Built branded slide decks, social media graphics, and internal documents to support outreach, instruction, and grant proposals
Ensured visual cohesion across all external-facing materials

Client Feature: Taje Keanu | House of Louboutin & WNY Black & Latino Pride

Role: Lead Graphic Designer (Contracted)
Years Active: 4+ years
Deliverables: Branding, Event Flyers, Promotional Campaigns

As the lead designer for Taje Keanu—creative force behind House of Louboutin and organizer of WNY Black & Latino Pride—I’ve had the privilege of creating branded visuals and event marketing for some of Buffalo’s most culturally vibrant happenings. From conceptual logos like House of Louboutin to futuristic, theme-driven flyers for annual events like Banjee Ball, my work consistently helps elevate visibility, drive attendance, and reinforce brand identity across digital and print formats.

Working with Taje year after year has not only strengthened my ability to design across evolving styles and trends, but it’s also allowed me to build a trusted design-client relationship where vision meets execution.

Work Includes: